From a business point of view, this is really flat. As was pointed out, their congregation numbers are down - we know they've been consolidating. Interesting too, is their publisher numbers - if you take the number baptized and add it to last year's average publisher number - it would be 8.5m publishers. This year's actual number is 8.3m which means at least 170k people died, became inactive or were disfellowshipped.
Flat. Flat. Flat. No wonder they needed to cut spending. They are outspending their growth with no new revenue streams to develop. The main "growth" is in poor countries that cannot afford to support the organization. Developed countries with all the sexual abuse scandals are experiencing a mass exodus and drop in donations.
They've got themselves in a pickle.